Wilderflowers Are Back

Great Outdoors Colorado’s Generation Wild has a mission: get kids outside. We were tasked with encouraging Coloradan families to spend time outdoors and connect with nature. So we brought back a simple activity—free Wilderflower® seeds.

Our film brought the flowers to life—growing from floorboards, across couches and walls—as they inspired a child to ditch screens and go outside to play. Using handcrafted, practical puppetry to reinforce the tactile nature of the real world we wanted kids to enjoy, viewers were directed to where they could find free seeds to plant and go outdoors with Generation Wild’s Wilderflowers, too.

Results: 126,000 packages of Wilderflowers distributed–that’s 151 million seeds and a 26% increase from the previous year. Over 2.8 million video views and a 34% increase in website sessions got Wilderflowers into the hands of kids across the state.

Featured in Lürzer’s Archive 230