Hi, I’m Mel.
I've been lucky enough to work in some great cities with some great people all while having a little fun along the way.
My and my teams’ work has been recognized at various award shows including Cannes, One Show, ADC, Mercury Radio, Graphis, and has been featured in multiple publications including Archive and Communication Arts.
Email
melanie.simonich at gmail.com
Areas of Expertise
Creative Direction
Copywriting
Branding
Marshmallows
AWARDS
Silver Cannes Lion, Radio 2018
D&AD Graphite Pencil 2019
Writing For Advertising | Writing for Radio & Audio
Cannes Film ShortList 2019
ADC 2017 Award of Excellence
Radio Mercury Award 2019
CA Award of Excellence, 2017 + 2025
Dieline Award, Branding 2026
Graphis Awards 2026, Platinum, Gold & Silver
Clio Health Gold, 2013
One Show Merits
FREELANCE | WASHINGTON D.C. METRO AREA
4.26-present COPYWRITER | CREATIVE DIRECTOR
Creative direction, conceptual ideation, copywriting, brand positioning, and more.
SUKLE : DENVER, CO
11.24-4.26 CREATIVE DIRECTOR
Sole writer and creative director overseeing creative work across all accounts including Great Outdoors Colorado’s Generation Wild, City & County of Denver Office of Climate Action, Sustainability and Resiliency, Cherry Creek North, and more. Lead creative contributing to new business wins including DRCOG, Children’s Hospital Colorado, Wyoming Department of Health Anti-Tobacco, and Colorado Department of Health.
FREELANCE
12.23-11.24 COPYWRITER | CREATIVE DIRECTOR
Making fun stuff with fun people while working with agencies and directly with clients including So Good So You and BioMason.
MADWELL : DENVER, CO
7.21-12.23 CREATIVE DIRECTOR
Visible Wireless, Inspire Clean Energy, Denon, Hyland’s Natural’s, New Business
COMMS DIRECTOR + FREELANCE CD: UY + USA
12.18-7.21, FREELANCE CREATIVE DIRECTOR
Agencies: Chemistry, FitzCo, Barkley. Clients: Campo Garzón,
Black River Caviar, Zippity, ATL Childrens Hospital
12.18-12.19, INTERIM COMMS DIRECTOR
Campo Garzón, a creative non-profit based in Garzón, Uruguay
ARNOLD WORLDWIDE : BOSTON, MA
12.16-12.18, VP CREATIVE DIRECTOR
Progressive Special Lines, Ocean Spray, CenturyLink, Angie's List
8.14- 12.16, ASSOCIATE CREATIVE DIRECTOR
CenturyLink, Angie's List
8.12- 8.14, SENIOR COPYWRITER
New Balance, truth, University of Phoenix, CenturyLink
BBDO SF : SAN FRANCISCO, CA
2009-12, COPYWRITER
Barefoot Wine, got2b, SF SPCA, Gallo Wine & Spirits, Uncle Ben's
- EDUCATION -
VCU BRANDCENTER
2007-09 M.S. Mass Communications
Concentration in copywriting
One Show Scholarship Recipient, 2007
VIRGINIA COMMONWEALTH UNIVERSITY
2003-2007 B.S. Mass Communications
Concentration in Creative Advertising
Minor in Writing
- A DIFFERENT KIND OF EDUCATION -
DIVISION ONE WOMEN'S SOCCER
2003-2007 Virginia Commonwealth University Rams
Athletic Honor Roll, 2003-07
VCU Student Advisory Council, 2003-05