Take Your Brain Out

Great Outdoors Colorado’s Generation Wild has a mission: get kids outside. Most parents understand kids benefit from time outside in an abstract way. But, this year, we wanted to make sure they know it’s essential to kids’ health and development and even helps offset some of the negative impacts of screen time. So we encouraged families to take their brains out and helped educate them about the more literal physiological benefits the outdoors offers shifting outside play from “a nice to have” to an imperative for children’s wellbeing.