Denver Climate Project
The climate crisis is here. In Denver, most people want to do something but shared they don’t know what to do. So, as other cities seemed to get really quiet on the subject, we helped the city get loud by sharing climate actions and optimism…everywhere. Focused on simplifying the existential issue into an actionable framework:
Do more of what helps the planet. Do less of what hurts it. No matter what, just do something.
The campaign took over the city, often using media as the message, and rallied partnerships across the 303.
“Denver is breaking new ground on climate communication with the launch of the Denver Climate Project’s “Do more. Do less. Do something.” campaign. While more and more cities are stepping up to deliver climate solutions, I don’t know of another local government in the world that has such a strategic, comprehensive approach to climate communication. The scale of Denver’s campaign should be an inspiration for other cities on how to use climate communication to advance climate solutions.”
Joshua Low, Partnership Director - Yale Program on Climate Change
Little Man Ice Cream joined in by creating a delicious new flavor, Not Today Apocalicks! 100% of proceeds went to support the Rye Resurgence Project, an initiative promoting a sustainable future through agriculture in the San Luis Valley.
The Team
Created at Sukle
CCO: Mike Sukle
Design: Dan Delli-Colli
Art Direction: Evan Olea, Dain Williams
Production Artist: Matt Carpenter
CW: Jim Glynn