Progressive’s first motorcycle insurance campaign to not feature Flo needed to get at a truth all riders could relate to: a bad day on the road still beats a good one off it. Progressive keeps you out there.
ECD: Sean McBride CD: Melanie Simonich & Britt Riley CW: Clark Chamberlin AD: Wes Dorsainvil/Jamie Malnati
Print and social campaign for CenturyLink Prism TV showcasing how the product's many features cause you to spend so much time on your couch, you may start blending in.
Recognized at the ADC 96th Annual Awards & Communication Arts 2017 Award of Excellence
Photographer: Randal Ford ECD: David Register & James Clunie ACD: Melanie Simonich & Matt McGowan AD: Wes Dorsainvil & Sara Goldsmith CW: Melanie Simonich & Adam Cote
Angie's List: Brand
Angie's List helps everyone feel more at home in their own house. No matter who you are.
Broadcast launched the new tagline while shorter videos aired online to help showcase individual products and services.
AL: Perfect Doors
ECD: David Register CD/CW: Melanie Simonich CD/AD: Britt Riley Director: Shelley Lewis
AL: Open Door
CD: Melanie Simonich CD: Britt Riley CW: Collin Smith AD: Gianna Balasco Director: Shelley Lewis
One Beach: A Barefoot Wine Production
Barefoot Wine challenged us to shift the conversation around their brand on social media, expand that conversation globally and grow the brand’s social community. So we excavated one of the brand's passions-- they've been helping Surfrider Foundation keep beaches barefoot friendly for over 15 years -- ,scoured the globe for interesting people creatively making a difference along the coasts and made a 24 minute film.
One Beach premiered live on Facebook September 20th, 2011 (four years before "Facebook Live" was a thing). Five 'Deep Dive' films featuring the cast of One Beach were released in the following weeks. Adventure Film Festival in Boulder, Colorado asked us to screen One Beach and it aired on the Sundance Channel four times in 2011.
More importantly, the film inspired people to do their part in keeping beaches clean and sparked an ongoing conversation around the issue.
AD: Erin Butner CD: Sean O'Brien
One Beach: Theatrical Trailer
One Beach: Film
The One Beach movie poster was made out of 18,000 pieces of beach trash and installed at the popular Mollusk Surf shop in Venice, CA.
One Beach Trash Poster
Installed by artists over four days, the trash mosaic served as an introduction to the film's spirit and mission: optimism and creativity can create solutions for excessive marine debris and inspire the public to take action.
The film premiered live on Facebook featuring a live-stream intro from our director Jason Baffa as well as a cast Q&A.
Deep Dive: The Langs
Five subsequent films featuring more detailed portraits of each cast member were released online in the weeks following the premiere. The short films inspired an ongoing conversation long after the film's initial debut.
Deep Dive: Kevin Cunningham
Deep Dive: Barbara de Vries
Deep Dive: Tim Silverwood
Deep Dive: Jim Moriarty
The call of the wild. It’s what motivates a lot of people to buy an RV. But when it comes to actually owning one, sometimes the wildest thing out there is happening inside your vehicle. Which brings a whole new sound to wherever you’re exploring. No matter how wild it gets, Progressive has you covered.
Traditionally, people go to college to figure out what they want to be. Adversely, people go to University of Phoenix when they know exactly what they want to be because University of Phoenix builds your education around the job you want.
ECD: Wade Devers GCD: David Register & Jose Luis Martinez CW: Melanie Simonich AD: Sara Goldsmith
UPX: Imagine That
There are many reasons to curse like a sailor. Progressive has them covered.
ECD: Sean McBride CD CW: Melanie Simonich CD AD: Britt Riley/Thomas Hair AD: Wes Dorsainvil CW: Tim Cahill/Melanie Simonich
Curse Like a Sailor- "Portside" :30 Radio
Curse Like a Sailor- "Docking" :30 Radio
Curse Like a Sailor- "Anchor" :30 Radio
Curse Like a Sailor- "Drain Plug" :30 Radio
UPX: Versus Campaign
Most of the concerns people have about going back to school stem from what they know about traditional universities. University of Phoenix is not a traditional university. Spanning platforms, our Versus campaign aimed to clarify all the ways UPX builds education to work for the working adult by taking on the pain points associated with typical higher education programs.
GCD: David Register & Jose Luis Martinez CW: Melanie Simonich AD: Sara Goldsmith
UPX: Umm, No
UPX: Wise Man
We reinforced Versus messaging across Phoenix social platforms by taking on common frustrations students feel and showcasing how UPX helps them overcome those frustrations.
Geo-targeted banners offered up location-relevant job postings, showcasing UPX's network of business partners and proprietary job boards.
The Ocean Spray farmers have been around for years. So when the company wanted to launch a new flavor, we thought it demanded a new approach to how we feature the two guys.
An epic flavor deserves an epic movie-like spot so we launched it around Hollywood's awards season and featured the farmers in movie posters and behind-the-scenes videos.
AD: Britt Riley CW: Melanie Simonich
Cranberry Pineapple: An Epic New Juice
Social Video: Behind the Scenes "Favorite Part?"
Behind the Scenes "Who?"
Behind the Scenes "The Fruit"
got2b: Shower Anywhere
Got2b was launching a new product: rockin' it dry shampoo. With rockin' dry shampoo you can shower anywhere. We decided to prove this by building the world's tallest shower in the most unlikely place—the Sasquatch Music Festival at The Gorge in George, Washington. We cleaned up a lot of concert-goers and set some records.
CD: Bryan Houlette CW: Melanie Simonich AD: Ian Karczewski
got2b Shower Anywhere World Records
When Angie's List lowered their pay wall, they needed a new way to spread the news. So we embraced some quirky situations to announce access was now free and to help clarify the benefits of membership.
ECD: David Register & Wade Devers ACD: Melanie Simonich & Matt McGowan CW: AJ Warren, Tim Cahill, Adam Cote AD: Gianna Balasco
Freemium: Keep Going
Freemium: Office Banter
CenturyLink: Sing With Kelvin
The campaign began as the brand's first nationwide brand TV buy reinforcing CenturyLink’s core belief that the digital world connects more than just people and places, it creates amazing possibilities.
Featuring a long distance duet between Kelvin Jones and an amateur singer, the spot brought that belief to life. Then we gave our audience the opportunity to reenact that connection through a social singing competition where the winner met Kelvin in real life.